References · First edition May 2024
References and closing pages
Dr. Christophe Pennetier
References
Galactic Index of Earthly Wisdom
Part I: Personalize - Creating AI That Understands Us
01. First Light Banter: When AI Woke Up Chatting
1. “History of Artificial Intelligence,” Wikipedia, last modified October 4, 2023, https://en.wikipedia.org/wiki/History_of_artificial_intelligence.
2. “7 Early Robots and Automatons,” History.com, https://www.history.com/news/7-early-robots-and-automatons.
3. “Examples of Ancient Technology That Prove Our Ancestors Were Advanced,” Big Think, https://bigthink.com/the-past/examples-ancient-technology/.
4. Heidi Ledford, “CRISPR, the disruptor,” Nature 522, no. 7554 (June 3, 2015): 20–24, https://www.nature.com/articles/d41586-018-05773-y.
5. “The Debate on the Existence of the Human Soul According to René Descartes and Thomas Hobbes,” IvyPanda, https://ivypanda.com/essays/the-debate-on-existence-of-the-human-soul-according-to-rene-descartes-and-thomas-hobbes/.
6. “The Link Between Mary Shelley’s Frankenstein and AI,” Big Cloud, https://bigcloud.global/the-link-between-mary-shelleys-frankenstein-and-ai/.
7. “Mary Shelley’s Lessons for AI,” Big Think, https://bigthink.com/the-well/mary-shelley-lessons-frankenstein-ai/.
8. John Haugeland, “The Saga of the Modern Mind,” in Artificial Intelligence: The Very Idea (Cambridge, MA: MIT Press, 1985), 14-45.
9. Artificial Intelligence: The Very Idea, Amazon, https://www.amazon.ca/Artificial-Intelligence-Very-John-Haugeland/dp/0262580950.
10. Adrienne Mayor, Gods and Robots: Myths, Machines, and Ancient Dreams of Technology (Princeton: Princeton University Press, 2018).
11. “DOI,” Journal Article, https://doi.org/10.2307/j.ctvc779xn.
12. “History of Artificial Intelligence,” Harvard University, accessed October 4, 2023, https://sitn.hms.harvard.edu/flash/2017/history-artificial-intelligence/.
13. “Steve Jobs’ iPhone 2007 Presentation (Full Transcript),” Singju Post, https://singjupost.com/steve-jobs-iphone-2007-presentation-full-transcript/.
14. “Inside Groq’s LPU Impact on Generative AI: SC23,” SiliconANGLE, November 17, 2023, https://siliconangle.com/2023/11/17/inside-groqs-lpu-impact-generative-ai-sc23/.
15. “Groq LPU AI Inference Chip Is Rivaling Major Players Like NVIDIA, AMD, and Intel,” TechPowerUp, November 18, 2023, https://www.techpowerup.com/319286/groq-lpu-ai-inference-chip-is-rivaling-major-players-like-nvidia-amd-and-intel.
16. “Groq Unveils New Low-Latency LPU System at SC23, Paving the Way for Future AI Applications,” HPCwire, November 18, 2023, https://www.hpcwire.com/off-the-wire/groq-unveils-new-low-latency-lpu-system-at-sc23-paving-the-way-for-future-ai-applications/.
17. “NVIDIA’s Special Address at SIGGRAPH 2023,” NVIDIA Blog, https://blogs.nvidia.com/blog/siggraph-2023-special-address/.
18. “Efficient AI Supercomputers at SC23,” NVIDIA Blog, https://blogs.nvidia.com/blog/efficient-ai-supercomputers-sc23/.
19. “GTC Keynote Spring 2023,” NVIDIA Blog, https://blogs.nvidia.com/blog/gtc-keynote-spring-2023/.
02. Calculated Moves: The Master Equation of AI and Personalization
1. “History of the First AI Winter,” Towards Data Science, https://towardsdatascience.com/history-of-the-first-ai-winter-6f8c2186f80b.
2. “History of the Second AI Winter,” Towards Data Science, https://towardsdatascience.com/history-of-the-second-ai-winter-406f18789d45.
3. “History of the First AI Winter,” Towards Data Science, https://towardsdatascience.com/history-of-the-first-ai-winter-6f8c2186f80b.
4. “History of the Second AI Winter,” Towards Data Science, https://towardsdatascience.com/history-of-the-second-ai-winter-406f18789d45.
5. “Artificial Intelligence,” Top Startups, https://topstartups.io/?industries=Artificial%20Intelligence.
6. “Generative AI Startups,” Exploding Topics, https://explodingtopics.com/blog/generative-ai-startups.
7. “Generative AI: Top Startups of 2023,” CB Insights, https://www.cbinsights.com/research/generative-ai-top-startups-2023/.
8. “Top AI Companies,” Analytics Vidhya, https://www.analyticsvidhya.com/blog/2023/05/top-ai-companies/.
9. “New AI Unicorns of 2023,” Crunchbase News, https://news.crunchbase.com/ai/new-ai-unicorns-2023-list-llm-platforms-cohere/.
10. “Top AI Startups,” Techopedia, https://www.techopedia.com/top-ai-startups.
11. “Artificial Intelligence: Top Startups of 2023,” CB Insights, https://www.cbinsights.com/research/artificial-intelligence-top-startups-2023/.
12. “Drug Discovery: This Time It’s Personal,” Nature, https://www.nature.com/articles/d41573-021-00161-0.
13. A. M. Turing, “Computing Machinery and Intelligence,” *Mind* 59, no. 236 (1950): 433-460, https://doi.org/10.1093/mind/LIX.236.433.
14. Gunashekar, Salil, Isabel Flanagan, Camilla d’Angelo, Immaculate Dadiso Motsi-Omoijiade, Mann Virdee, Carolina Feijao, and Simon Porter, “Using Quantum Computers and Simulators in the Life Sciences: Current Trends and Future Prospects.” Santa Monica, CA: RAND Corporation, 2022. https://www.rand.org/pubs/research_reports/RRA1899-1.html..
2. Sarah M.L. Pfaendler, Katrin Kosnon, and Fabian Greinert, “Advancements in Quantum Computing—Viewpoint: Building Adoption and Competency in Industry,” Datenbank Spektrum 24, no. 1 (2024): 5-20, https://doi.org/10.1007/s13222-024-00467-4.
3. “Quantum computers: what are they good for?,” Nature 617, 2023, doi: https://doi.org/10.1038/d41586-023-01692-9.
4. Meng-Leong How and Sin-Mei Cheah, “Forging the Future: Strategic Approaches to Quantum AI Integration for Industry Transformation,” AI 5, no. 1 (2024): 290-323, https://doi.org/10.3390/ai5010015.
03. Feels Over Reels: Tailoring AI with a Heartbeat
1. Nathan Furr, Jeffrey H. Dyer, and Kyle Nel, “When your moon shots don’t take off: How science fiction and other unconventional tools can fire the imagination and lead to breakthrough growth,” Harvard Business Review 97, no. 1 (2019): 112-117, https://hbr.org/2019/01/when-your-moon-shots-dont-take-off.
2. Donald A. Norman, The Design of Everyday Things: Revised and Expanded Edition (New York: Basic Books, 2013).
3. Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (New York: Crown Business, 2011).
4. “Instagram,” https://www.instagram.com/.
5. “Slack,” https://slack.com/.
6. “Duolingo,” https://www.duolingo.com/.
7. “Spotify,” https://open.spotify.com/.
8. Ahn, Luis. “How Duolingo Engaged 500 Million Users: 9 Psychological Tricks.” UX Planet, 23 Apr. 2024, uxplanet.org/how-duolingo-engaged-500-million-users-9-psychological-tricks-546b08fcaf7c.
9. Sapkota, A. (2022, July 22). DuoLingo: A case for gamification and introduction to Octalysis framework. LinkedIn. https://www.linkedin.com/pulse/duolingo-case-gamification-introduction-octalysis-anil-sapkota/.
10. Interaction Design Foundation. (2024, March 29). Bad UX Exposed: A Comprehensive Guide to Avoiding Pitfalls. https://www.interaction-design.org/literature/article/bad-ux-examples.
11. Duolingo UX Analysis. (2024, April 2). UX Planet. https://uxplanet.org/duolingo-ux-analysis-9631ff3f4eb1.
12. Spotify Design. “Spotify Design.” https://spotify.design/.
13. Krithik S. “Unlocking Creativity: A Look at Spotify’s Design Thinking Process.” LinkedIn, November 3, 2023.
14. https://spotify.design/stories/process/methods
15. Spotify Design. “How Can Design Thinking Build Trust in the Age of Machine Learning?” https://spotify.design/article/how-can-design-thinking-build-trust-in-the-age-of-machine-learning.
16. https://spotify.design/article/navigating-the-discovery-phase.
04. The Mad Hatters of Change: AI’s Wild Ride with Us
1. Nathan Furr, Jeffrey H. Dyer, and Kyle Nel, “When your moon shots don’t take off: How science fiction and other unconventional tools can fire the imagination and lead to breakthrough growth,” Harvard Business Review 97, no. 1 (2019): 112-117, https://hbr.org/2019/01/when-your-moon-shots-dont-take-off.
2. “Rewind Pendant,” https://www.rewind.ai/pendant.
3. “Rewind,” https://www.rewind.ai/.
4. “Using Fiction to Find Your Strategy,” Harvard Business Review, https://hbr.org/2022/06/using-fiction-to-find-your-strategy.
5. Julian Bleecker et al., The Manual of Design Fiction (Near Future Laboratory, 2022).
6. https://julianbleecker.com/designfiction.
7. Foster, Nick. “What Is Design Fiction?” Futurist.com, June 23, 2022. https://futurist.com/2022/06/23/what-is-design-fiction/.
8. Near Future Laboratory. “Design Fiction Examples.” Accessed March 31, 2024. https://nearfuturelaboratory.com/design-fiction-examples.
Part II: Advance - Pushing the Boundaries of AI Innovation
05. Heartbeats and Hashtags: AI’s Leap from Cool Tech to Soulmate
1. Donald A. Norman, The Design of Everyday Things: Revised and Expanded Edition (New York: Basic Books, 2013).
2. “1337,” https://1337.org/.
3. “Sarvam AI,” https://www.sarvam.ai/.
4. “Sarvam AI Raises $41 mn from Lightspeed, Peak XV, Khosla Ventures,” Entrackr, December 6, 2023, https://entrackr.com/2023/12/sarvam-ai-raises-41-mn-from-lightspeed-peak-xv-khosla-ventures/.
5. “India’s Sarvam AI Raises $41 Million from Lightspeed, Khosla, Peak XV,” TechCrunch, December 6, 2023, https://techcrunch.com/2023/12/06/indias-sarvam-ai-raises-41-million-from-lightspeed-khosla-peak-xv/.
6. “SarvamAI OpenHathi: First Hindi LLM Released,” Analytics Vidhya, December 6, 2023, https://www.analyticsvidhya.com/blog/2023/12/sarvamai-openhathi-first-hindi-llm-released/.
7. “Beyond Verbal,” https://www.crunchbase.com/organization/beyond-verbal.
8. “Affectiva,” https://www.affectiva.com/.
9. “ROSS Intelligence Blog,” https://blog.rossintelligence.com/.
10. “BenchIQ,” https://benchiq.com/.
11. “Paxton AI Research,” https://www.paxton.ai/research.
06. The Muses in the Machines: Unleashing Creativity with AI Wingmen
1. “Duolingo,” https://www.duolingo.com/.
2. “Kensho Technologies,” https://kensho.com/.
3. “Enlitic,” https://enlitic.com.
4. “What’s Cooking with Chef Watson,” IBM Blogs, June 6, 2017, https://www.ibm.com/blogs/think/nl-en/2017/06/06/whats-cooking-chef-watson/.
5. “AIVA,” https://www.aiva.ai/.
6. “IDEO,” https://www.ideo.com/.
7. Tim Brown, “IDEO CEO: T-shaped Stars - The Backbone of IDEO’s Collaborative Culture,” Chief Executive, accessed October 4, 2023, https://chiefexecutive.net/ideo-ceo-tim-brown-t-shaped-stars-the-backbone-of-ideoaes-collaborative-culture__trashed/.
07. Ghost in the Machine: The Silent Symphony of AI
1. “AlphaFold Shows Potential to Accelerate Drug Discovery,” MIT News, September 6, 2022, https://news.mit.edu/2022/alphafold-potential-protein-drug-0906.
2. “Artificial Intelligence Success Stories,” USM Systems, accessed October 5, 2023, https://usmsystems.com/artificial-intelligence-success-stories/.
3. “Udio,” https://www.udio.com/.
4. Gitnux. “AI In The Golf Industry Statistics.” April 19, 2024. https://gitnux.org/ai-in-the-golf-industry/.
5. McCaskill, Steve. “AI Is Changing the Face of Golf Club Design.” Forbes, 31 Jan. 2019, www.forbes.com/sites/stevemccaskill/2019/01/31/ai-is-changing-the-face-of-golf-club-design/?sh=621c0eed7f83.
6. “AI Golf Club Design: Revolutionizing the Game.” Howards Golf - We’re Talking Golf, 8 Apr. 2024, https://howardsgolf.com/ai-golf-club-design/.
7. Tracers Golf. “The Future of Golf Technology: What’s Next?” Tracers Golf, 1 Apr. 2024, https://tracersgolf.com/the-future-of-golf-technology-whats-next/.
8. Hocknell, Alan. “How A.I. Is Transforming Golf Equipment.” Golf Monthly, 24 Apr. 2024, www.golfmonthly.com/gear/gear-blog/how-ai-is-transforming-golf-equipment-221491.
Part III: Transform - AI as a Force of Change
08. Pirates of the Algorithm: Steering the Ship of AI’s Wild Wisdom
1. “How IBM Watson Assists Healthcare Professionals” - https://www.ibm.com/watson-health/about/watson-health.
2. “The Role of AI in Healthcare: Improving Diagnosis and Treatment” - https://www.nature.com/articles/d41586-019-00193-1.
3. “Collaborative Intelligence: Humans and AI Are Joining Forces” - https://hbr.org/2018/07/collaborative-intelligence-humans-and-ai-are-joining-forces.
4. “The Future of AI in Healthcare: Opportunities and Challenges” - https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/the-future-of-ai-in-healthcare.
09. Hearstrings in Binary: Teaching AI the Language of Love
1. “Emotional Intelligence in AI,” The Princeton Review, March 30, 2024, https://www.princetonreview.com/ai-education/emotional-intelligence-ai.
2. D. Reece, “The Truth About Emotional Intelligence & AI: Thriving in an AI-Powered Era,” LinkedIn, January 22, 2024, https://www.linkedin.com/pulse/truth-emotional-intelligence-ai-thriving-ai-powered-d-reece-pcc.
3. Bernard Marr, “What Is Artificial Emotional Intelligence?,” Bernard Marr & Co., April 23, 2024, https://bernardmarr.com/what-is-artificial-emotional-intelligence/.
4. Soren Kaplan, “Emotions Are Coming to Artificial Intelligence. Will Machines Truly Feel?,” Inc., April 18, 2019, https://www.inc.com/soren-kaplan/emotions-are-coming-to-artificial-intelligence-will-machines-truly-feel.html.
5. https://www.ventureradar.com/keyword/Emotion%20AI.
6. https://www.sentientdecisionscience.com/.
8. “Can AI Teach Us How to Become More Emotionally Intelligent?” Harvard Business Review, January 18, 2022.
9. “Emotion AI: How Top Companies Use It.” thelightbulb.ai, April 1, 2024. https://thelightbulb.ai/blog/emotion-ai-by-top-companies/.
10. Echoes of Tomorrow: AI and Human in Unison
Part IV: Harmonize - Blending aI into our World
11. Voyagers at the Helm: Product Managers Charting the AI Cosmos
12. Morals in the Mainframe: Searching for AI’s Conscience
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2. “The Ethical AI Startup Ecosystem: Data for AI,” Montreal AI Ethics Institute, accessed October 5, 2023, https://montrealethics.ai/the-ethical-ai-startup-ecosystem-02-data-for-ai/.
3. “TikTok Fined Over GDPR Violation Regarding Children’s Data,” TechCrunch, September 15, 2023, https://techcrunch.com/2023/09/15/tiktok-gdpr-childrens-data-decision/.
4. “TikTok’s Data Risks Explained,” Johns Hopkins University Hub, December 21, 2022, https://hub.jhu.edu/2022/12/21/tiktok-data-risks-anton-dahbura/.
5. “Fairgen,” Fairgen, accessed October 5, 2023, https://www.fairgen.ai/. “Fairgen specializes in synthetic data and data debiasing solutions, focusing on generating synthetic tabular data to enhance privacy and reduce bias in AI applications.”
6. “Datagen,” Datagen, accessed October 5, 2023, https://datagen.tech/. “Datagen works on generating domain-specific synthetic data, like images of houses versus human faces, to create more versatile AI models that can impact fields such as computer vision and privacy.”
7. “Prifina,” Prifina, accessed October 5, 2023, https://www.prifina.com/. “Located in the Bay Area, Prifina focuses on data privacy, offering users control over their personal data stored in a secure box, enabling ML applications to run on the data without leaving the box.”
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9. “UN News Story,” November 2023, https://news.un.org/en/story/2023/11/1143187.
10. “How Amazon Uses AI to Achieve Sustainability Goals,” Amazon News, accessed October 5, 2023, https://www.aboutamazon.com/news/sustainability/how-amazon-uses-ai-sustainability-goals.
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13. “MyAnga App: A Game Changer for Pastoralist Climate Resilience,” Ustadi Foundation, July 2020, https://ustadi.org/2020/07/myanga-app-a-game-changer-for-pastoralist-climate-resilience/.
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13. Green Byte and Logistic Flights: AI’s Quest for a Sustainable Universe
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17. “The Crucial Need for Sustainability in Supply Chains,” Quincus Blog, accessed October 5, 2023, https://www.quincus.com/blog/the-crucial-need-for-sustainability-in-supply-chains/.
“With wit and insight, this book demystifies AI, offering a roadmap for a world where technology enhances human creativity, not replaces it.” - ChatGPT
"A must-read for anyone looking to understand the true potential of AI–beyond the buzzwords and into the heart of human-machine collaboration." - Claude
"This book does for AI what the Rosetta Stone did for hieroglyphics; it makes the incomprehensible not only understandable but deeply human and engaging." - Gemini
"From AI skeptics to tech enthusiasts, this book is a unifying manifesto that proclaims a future where machines help us rediscover what it means to be human." - Llama
"If AI is the new electricity, this book is the perfect light bulb – illuminating, energizing, and indispensable for seeing the future clearly." - Mistral
“The first principle is that you must not fool yourself — and you are the easiest person to fool.”
- Richard Feynman
From the math-laden halls of academia to the avant-garde trenches of artificial intelligence, my journey has been nothing short of a quantum leap. Thanks to a “so froggish” geek-chic swagger fostered at the JPL and Stanford GSB, I've morphed from a PhD-toting scholar into a Chief AI and Optimization Scientist, yes you get it, ChAOS!
My daily grind? It's a whirlwind of mathematical formulas and cutting-edge research, a playground where I get to marry design, machine learning, and innovation. Imagine reshaping the world, not just by pushing the boundaries of technology but by embedding AI with a heartbeat of authenticity. Leading a pioneering team in the realm of reinforcement learning, I am redefining logistics to make it smarter, more intuitive, and fundamentally human-centric. My journey hasn’t been about chasing an unattainable ideal of perfection but embracing AI’s inherent quirks to hit its sweet spot where I can forge profound connections between humans and artificial intelligence.
That's my jam. My vision? To weave AI so seamlessly into the fabric of our lives that it resonates on an almost organic level, in a genuine and authentic way.