What problem are we actually trying to solve?

March 23, 2023

The role of AI: Augmenting people, freeing them from routine tasks, and empowering them to excel.

The March 2023 starting position centers augmentation and product managers as translators of user needs.

July 8, 2024

vision market fit is often mistaken for product market fit.

July 2024 moves from a compelling pitch to the data, workflows and partnerships required to deliver.

January 17, 2025

A good product isn’t about the first five seconds of amazement; it’s about the next five months of utility.

January 2025 makes sustained usefulness the test of the prototype.

September 9, 2026

Neither automatically establishes that the proposition captures our intention, the tests cover every important situation, or the outcome is one we should want.

September 2026 sets a further limit: verification cannot choose our purpose for us.